About

Who we are

Founded in 2005 as an umbrella for some of the UK’s largest catalogue retailers and distributors. A group of companies that provide a huge range of products for the home and garden. Our goal is simple - to provide our customers with products that they need via a fuss-free shopping experience with fantastic service that puts their mind at ease.

  • Multi-Channel Retailer
  • Innovative Ethical Product Sourcing
  • Customer Centric Marketing

We mean what we say and everyday our team work hard to reach our goal.

Simple ethics, but one that can only be delivered with great professionals working hard behind the scenes.

“Our mission is to create strong foundations of talent, knowledge and excellent systems in order to deliver ethical products and services to the world, across multi-channels, as a company that cares.”

Greg Caplan

We source great products direct from source.

All products are invariably new to the market, hard to find in a shop or with added features.

For the subsidiaries under the Easylife Holdings umbrella, we source great products direct from source, mainly China. These products are invariably new to the market, hard to find in a shop or with added features. With no middlemen, the prices are reasonable, with above average quality for the price. The products have branded instructions and branded colour packaging. These are differentiating factors to my competitors and an important part of our success.

  • Products sourced direct from manufacturers.
  • Innovative ‘New to Market’ ideas.
  • No intermediaries – direct from the factory.

The subsidiaries are full multi-channel eCommerce businesses, promoting products in catalogues inserted into national and local newspapers and magazines; off the page advertising, various websites as well as several affiliate programmes.

Foundations in Talent

As a business that focusing on getting the very best innovative products direct from the manufacturers it is imperative that our team is the best it can possibly be. We recruit native speakers for our purchasing regions, which significantly enhances our communication and ability to deliver on our promises. We also strive for the best possible design of our marketing material and have an internal design team, completely in tune with the various brands under the Easylife Holdings umbrella.

To ensure we remain at the top of our game; we have also recruited experienced direct marketing professionals throughout our executive team; bringing high level experience from some of the largest direct-to-consumer businesses in the UK.

  • We recruit native speakers for our purchasing regions.
  • A fully autonomous internal design house.
  • Experts from across all direct marketing spaces.

Servicing customers needs with more than just a smile

The various brands within Easylife Holdings Ltd have built their businesses on the ability to identify products that fulfil the needs of it’s customers. They all understand that the customer is the key to the future success of the business and invest in this area at all times.

  • Rapid recognition of product requirements.
  • Ensuring the customer is always pivotal to all operation reviews.
  • Continued investment in state-of-the-art support systems.

Whether it is improving the online accessibility, increasing the call centre, or investing in state-of-the-art CRM systems; the customer is always at the heart of the business.

Standardising the "State-of-the-art" shopping experience

Our brands offer a truly multi-channel shopping experience. The customer can order via Post, Online and Phone. We are constantly reviewing our marketing offerings, where we produce Mail Order Catalogues, Email Promotions, innovative responsive website; as well as a huge call centre operation.

  • True multi-Channel experience through mixed media presentation.
  • Structure in place to provide a constant product review.
  • A full in-house call centre that can provide detailed support to any need.

Innovation is always at the fore when we look to provide out customers with the best experience possible, always embracing the Best of Breed technologies.

Easylife Companies

See what we are

Company Structure

Founded in 2005 as an umbrella for some of the UK’s largest catalogue retailers and distributors. A group of companies that provide a huge range of products for the home and garden. Our goal is simple - to provide our customers with products that they need via a fuss-free shopping experience with fantastic service that puts their mind at ease.


Easylife Ltd

Over the history of Easylife Limited, we have developed several stand-alone brands. These brands sit as trading styles under Easylife Limited; Positive Health, Evergreen, Good Ideas and Maison Maison.

Founded in 1992, its values are still the same as they were in the beginning. Easylife has grown to become one of the UK’s largest catalogue retailer and distributor of problem-solving products for the home and garden. Its' goal is simple – to provide customers with products that they need via a fuss-free shopping experience with fantastic service.

Founded in 2019, consistently sourcing products that have been developed by professionals or come with professional recommendations. With professional guidance: Shona Wilkinson [ Registered nutritionist ] Dip NT nBANT CNHC ¦ Professor Malcolm Pope Dr.Med.Sc. Ph.D. D.Sc. C.Eng. Eur Ing. Eur Erg. ¦ Dr. Robert Metz M.D. [European doctor and nutritionist ]

With the growth of the home gardening sector; Evergreen was founded in 2019. We have brought all the brands our value associated with Easylife Limited to this developing brand. It’s these consistent values that have allowed us to grown to be one of the UK’s largest catalogue retailers and distributors. Evergreen provides a focus on unique innovative home and garden products.

Founded in 2018; Maison Maison is a Health, Home and Garden online retailer.

Acquired in 2016, with the same values as the companies under the Easylife Holdings umbrella; since acquisition it has grown to be one of the UK’s largest catalogue retailer and distributor of problem-solving products for the home and garden.

Team

The Easylife Executive Team

Grep Caplan

Greg

Chief Executive Officer

Rob

Operations Director

Muhammed

Financial Controller

Contact

Contact Us

Location:

11-13 Kings Terrace; Camden, London. NW1 0JP

Call:

+44 (0) 20 7529 8100